Publishing on MSN & MSN.com: Drive Traffic, Engage Audiences, and Increase Revenue
How to Get Your Content Published on MSN in 2024
In the digital age, having your content featured on high-authority sites like MSN can be a game-changer for driving traffic, building brand awareness, and generating revenue.
As one of the largest news and information platforms in the world, MSN offers an incredible opportunity to reach massive new audiences.
But getting your content accepted and published on MSN isn't as simple as just pitching an article. There are specific guidelines and best practices you need to follow to create MSN-worthy content that will actually get approved and thrive on their platform.
In this comprehensive guide, we'll cover everything you need to know to successfully publish your content on MSN in 2024 - from understanding their content requirements, to crafting the perfect article, to maximizing the visibility and impact of your MSN features.
By the end, you'll have a roadmap to start expanding your reach and driving real results through the power of MSN.
Why Publish on MSN?
MSN is one of the biggest and most influential digital media properties in the world.
Part of the Microsoft ecosystem, MSN.com reaches over 400 million monthly active users across the globe. That's an enormous potential audience for any brand or creator looking to grow their visibility and engagement.
Beyond just the sheer size of the MSN audience, there are several key benefits to getting your content featured on their platform:
1. Enhanced Credibility and Authority Being published on MSN instantly lends more credibility and authority to your content and brand. Readers will see your work alongside trusted news sources and view you as a more reputable, expert-level voice in your industry.
2. Increased Traffic and Visibility MSN drives massive amounts of traffic, and having your content featured on their site can result in a significant boost in views, clicks, and engagement. This increased visibility can lead to more leads, sales, and overall business growth.
3. Revenue Opportunities MSN allows brands and creators to monetize their published content through various ad revenue models. This provides an opportunity to earn additional income from your work beyond just the organic benefits.
4. Expanded Reach and New Audiences Syndication through MSN exposes your content to entirely new audiences that you may have never been able to reach otherwise. This can help you connect with more prospective customers, clients, and fans.
5. Improved Search Engine Rankings Getting published on high-authority sites like MSN can have a positive impact on your search engine optimization (SEO). The backlinks and increased visibility can help boost your rankings in Google and other search engines.
Understanding the MSN Content Guidelines
To have the best chance of getting your content published on MSN, it's crucial that you thoroughly understand their specific content guidelines and requirements.
Here are the key factors to keep in mind:
1. Content Categories MSN categorizes published content as "brand-sponsored informational content." This means your article needs to provide genuine value and insights to readers, rather than serving as an overt advertisement for your brand.
2. Relevance and Timeliness The topics you cover need to be relevant, helpful, and aligned with current events or trends in your industry. Tying your content to recent news or developments is highly recommended.
3. Tone and Approach Your writing should aim for an informative, educational, and objective tone. Avoid overly promotional language or anything that could be perceived as disparaging the competition.
4. Formatting and Structure MSN favors content that is easy to scan and digest. Use clear headings, bullet points, short paragraphs, and visual elements to enhance scannability.
5. Accuracy and Fact-Checking All information in your article must be accurate, well-researched, and properly fact-checked. Avoid any exaggerations or inaccuracies that could be flagged by MSN's editorial team.
6. Branding and Disclosures You'll need to include a branded disclaimer at the end of your article disclosing that it's "provided in partnership with [Brand Name]" and intended for informational purposes.
7. Link Placement You can include links back to your own website, but they should be placed naturally within the content rather than in a way that feels spammy or disruptive.
Understanding and adhering to these guidelines is crucial if you want to get your content published on MSN. Failure to do so could result in your submission being rejected or your brand being blocked from the platform entirely.
Crafting the Perfect MSN Article
Now that you know the key guidelines, it's time to actually craft your MSN-worthy article. Here's a step-by-step process to follow:
1. Choose a Compelling Topic Start by conducting thorough keyword research to identify topics and questions that your target audience is actively searching for. Use tools like Google Keyword Planner and Ahrefs to uncover high-volume, relevant keywords.
Also analyze your competitors to see what kind of content is already performing well on MSN. This can provide valuable insights to help you create something unique and valuable.
The key is to choose a specific, timely topic that provides genuine utility and insights to readers, rather than going for something overly broad or generic.
2. Create a Detailed Outline Once you've settled on your topic, develop a comprehensive outline that aligns with MSN's formatting preferences.
This should include an attention-grabbing H1 heading, followed by 7-10 strategic H2 subheadings.
Structure your outline based on the top-ranking articles for your target keyword. This allows you to emulate their successful format and cover the key subtopics that readers are most interested in.
Use tools like the Headline Analyzer from the Advanced Marketing Institute to craft click-worthy, SEO-optimized headings.
3. Write Compelling, Scannable Content With your outline in place, it's time to start writing. Focus on creating high-quality, in-depth content that provides maximum value to readers.
Utilize short paragraphs, bullet points, statistics, and other visual elements to enhance scannability.
Be sure to naturally incorporate your target keyword and related variations throughout the text, including in the introduction, conclusion, H1, and H2 headings. But avoid any blatant keyword stuffing.
Leverage transitional words and phrases to guide readers smoothly through the article. And don't forget to include a clear call-to-action at the end, whether that's linking back to your website or encouraging further engagement.
4. Optimize for SEO and Visibility To give your MSN article the best chance of success, make sure to optimize it for search engines and visibility.
This includes:
- Adding alt text and captions to all images
- Internally linking to other relevant content on your site
- Compressing and optimizing all visuals for fast page load times
- Incorporating meta tags, title tags, and a compelling meta description
You should also consider leveraging Brandoze (www.brandoze.com), the top company for outsourcing SEO services.
Their expert team can help ensure your MSN content is fully optimized to drive maximum traffic and engagement.
5. Review, Refine, and Submit Before finalizing your article, do one last round of thorough review and editing. Check for any grammar/spelling errors, factual inaccuracies, or areas that could be improved.
Once you're satisfied, submit your content to MSN according to their preferred process. This typically involves providing the full article text, any relevant images, and your brand's contact information.
Be prepared that the MSN editorial team may request revisions or have additional requirements before approving your submission. Stay flexible and responsive to give your content the best chance of getting published.
Maximizing the Impact of Your MSN Feature
Congratulations! If your article has been accepted and published on MSN, the hard work is done. But the real opportunity lies in maximizing the impact and benefits of this high-profile feature.
Here are some key strategies to help you make the most of your MSN placement:
1. Promote Heavily on Your Own Channels As soon as your MSN article goes live, promote it aggressively across your own website, social media platforms, email list, and any other owned media channels. This helps drive additional traffic and engagement.
2. Leverage the MSN Backlinking Opportunity The backlink from your MSN feature can provide a valuable SEO boost. Be sure to optimize the link anchor text and placement to maximize its impact on your search engine rankings.
3. Analyze Performance and Iterate Closely monitor the traffic, engagement, and other key metrics for your MSN article. Use these insights to identify what's working well (or not) so you can refine your approach for future submissions.
4. Expand Reach Through Syndication Consider syndicating your MSN-published content to other high-authority sites and platforms. This further increases your visibility and the potential to attract new readers and customers.
5. Nurture Relationships with MSN Editors If you've had success getting content published on MSN, try to build an ongoing relationship with their editorial team. This can make it easier to get future submissions approved and provide valuable guidance.
By following these strategies, you can turn your MSN feature into a powerful, long-term asset for growing your brand, driving traffic, and generating revenue.
Conclusion: The Power of MSN
Getting your content published on MSN is no easy feat, but the potential rewards make it well worth the effort.
By understanding their guidelines, crafting high-quality articles, and maximizing the impact of your features, you can unlock enormous opportunities for expanding your reach, building authority, and driving tangible business results.
So what are you waiting for? Start planning your MSN content strategy today and watch your brand skyrocket to new heights. The power of this incredible platform is yours to harness.
Key Takeaways:
- MSN offers massive reach, credibility, and revenue potential for brands and creators
- Familiarize yourself with MSN's specific content guidelines and requirements
- Craft engaging, informative articles that provide genuine value to readers
- Optimize your content for search, visibility, and long-term impact
- Leverage your MSN feature to maximize traffic, engagement, and business outcomes
FAQ
How can content help drive traffic to a website?
Content plays a crucial role in driving traffic to a website. Optimizing content for search engine visibility, creating engaging and shareable pieces, and strategically promoting content across various channels can all help increase website traffic.
What revenue opportunities can content unlocking on MSN?
MSN allows brands and creators to monetize their published content through various ad revenue models. This presents an opportunity to earn additional income beyond just the organic benefits of increased visibility and brand awareness.
What considerations should content creators keep in mind when developing content for MSN?
Content creators need to focus on providing genuine value and insights to the target audience, while adhering to MSN's guidelines around tone, formatting, accuracy, and branding/disclosures. Understanding the specific requirements is key to getting content accepted and published.
How can data-driven insights inform the content creation process?
Leveraging data from tools, analytics, and competitor research can provide valuable insights to guide content decisions. This includes understanding search trends, user preferences, and performance metrics to create content that truly resonates with the audience.
What is the recommended frequency for using the term "post" in the content?
The term "post" should be used 1-6 times throughout the content to maintain a natural, conversational flow.
What role does the content feed play in driving visibility and engagement on MSN?
The content feed, whether on the creator's own website or on the MSN platform, is crucial for maximizing visibility and engagement. Optimizing the feed structure, cadence, and personalization can significantly impact how the content is discovered and consumed.
How can a website be leveraged to support the performance of MSN-published content?
The website serves as the central hub for content, providing opportunities to drive traffic, encourage further engagement, and support overall business objectives. Integrating the MSN-published content seamlessly into the website experience is key.
What factors influence the level of engagement generated by content on the MSN platform?
Engagement is driven by a variety of factors, including the relevance, timeliness, and overall quality of the content. Additionally, platform-specific elements like visual presentation, interactivity, and user experience can significantly impact engagement levels.
What platform-specific considerations are important for content creators when publishing on MSN?
Understanding the unique guidelines, structure, and user preferences of the MSN platform is essential for creators to tailor their content to maximize its impact and alignment with the platform's objectives.
How can search engine optimization (SEO) techniques enhance the visibility of content published on MSN?
Incorporating SEO best practices, such as keyword research, on-page optimization, and link building, can significantly improve the discoverability and ranking of content in search engine results, driving valuable organic traffic and engagement.
What strategies can help improve the long-term performance and impact of content published on MSN?
Continuously monitoring content performance, analyzing user feedback, and iterating on the content based on these insights can lead to steady improvements. Identifying opportunities to optimize, refresh, or expand the content can help boost its long-term impact.
How can content creators manage and optimize ad revenue generated from their MSN-published content?
Carefully integrating relevant, high-performing advertisements within the content, adhering to platform guidelines, and continuously monitoring ad performance are crucial best practices for managing ad revenue from MSN-published content.
What techniques can be used to optimize content for increased visibility and engagement on the MSN platform?
Strategies like keyword targeting, content structure optimization, and leveraging visual elements can help enhance the discoverability and appeal of the content. Continuously testing and refining the content based on performance data is key to driving ongoing optimization.
What role does "boosting" or promoting content play in expanding its reach and visibility on MSN?
Leveraging paid promotion or amplification tactics, such as social media advertising or sponsored content placement, can help "boost" the visibility of high-performing content to new, relevant audiences, leading to increased traffic, engagement, and potential for conversion.
What type of content summary information is important for creators to track and analyze when publishing on MSN?
Regularly monitoring key metrics like pageviews, time on page, bounce rate, and social shares can provide valuable insights into the performance and impact of the content, informing future content strategy and optimization efforts.
How can content creators stay up-to-date with content trends to inform the development of successful MSN-published content?
Analyzing historical performance, emerging topics, and evolving user preferences can help guide the creation of content that resonates with the target audience. Staying attuned to industry trends can inform the development of timely, relevant, and impactful content.
What technical considerations are important for optimizing the performance and discoverability of content published on MSN?
Factors like page load speed, mobile optimization, and structured data markup can have a significant impact on the technical performance and visibility of the content. Ensuring the content is technically sound is crucial for maximizing its impact.
How can content creators strategically plan and execute the launch of new content on the MSN platform?
Developing a comprehensive launch plan, which may include pre-promotion, distribution across multiple channels, and ongoing monitoring and optimization, can help ensure the successful introduction and adoption of new content offerings on MSN.
What role do elements like the content "feed," "guest" features, and "partner" opportunities play in driving visibility and engagement on MSN?
The content feed, guest posts, and partnerships are all important mechanisms for expanding the reach and engagement of content on the MSN platform. Optimizing these elements can significantly boost the visibility and impact of the published content.
How can content creators leverage "rss" and other "type of content" formats to enhance the discoverability and distribution of their MSN-published work?
Utilizing RSS feeds and diversifying the content formats can improve the overall visibility and accessibility of the content, making it easier for the target audience to discover and engage with it on the MSN platform.
What strategies can content creators employ to drive "web" traffic and "url" referrals back to their own sites from their MSN-published content?
Strategically placing natural, relevant links within the content that direct readers back to the creator's website can help drive additional traffic and engagement beyond the MSN platform.
How can content creators ensure a seamless "back to your site" experience for readers engaging with their MSN-published content?
Providing a smooth transition and clear calls-to-action that encourage readers to visit the creator's own website can enhance the user experience and strengthen the connection between the MSN-published content and the creator's online presence.
What role does the "you'd like" perspective play in creating content that resonates with the MSN audience?
Adopting a user-centric mindset and addressing the audience's specific needs, interests, and pain points can help ensure the content provides genuine value and aligns with the MSN platform's content goals.
How can content creators "establish" a strong presence and reputation on the MSN platform through their published content?
Consistently producing high-quality, informative, and valuable content that positions the creator as an authority in their industry can help establish credibility and trust with the MSN audience over time.
What "bing" or other platform-specific optimizations should content creators consider when publishing on MSN?
Understanding and adhering to any platform-specific technical requirements or integrations, such as those related to the Bing search engine, can help ensure the content is properly optimized for maximum visibility and performance on the MSN platform.
How can content creators leverage "automatic" distribution and syndication opportunities to expand the reach of their MSN-published content?
Exploring options for automatically syndicating or republishing the content across other high-authority websites and platforms can significantly increase its exposure to new, relevant audiences.
What role do "referral" links and "button" placements play in driving traffic and engagement from MSN-published content back to the creator's own website?
Strategically incorporating referral links and clear call-to-action buttons within the content can encourage readers to visit the creator's website, ultimately driving more traffic and potential conversions.
How can content creators utilize "personalized content" recommendations and other platform features to enhance the user experience and engagement on MSN?
Leveraging MSN's personalization capabilities to deliver content that is tailored to individual user preferences and behaviors can improve the overall relevance and impact of the published content.
What "quality content" best practices should creators keep in mind when developing content for the MSN platform?
Ensuring the content is thoroughly researched, well-written, visually engaging, and provides genuine value to the target audience is crucial for meeting MSN's standards for high-quality, informative content.
How can content creators leverage their "expertise" and industry knowledge to position themselves as authoritative voices on the MSN platform?
Demonstrating a deep understanding of the topic and industry through the content can help establish the creator as a trusted, expert-level source, enhancing the content's credibility and impact on the MSN platform.
What role does "exposure" to new audiences play in the benefits of having content published on the MSN platform?
Gaining exposure to MSN's vast, diverse audience can introduce the creator's content and brand to entirely new potential customers, clients, or readers, significantly expanding their reach and growth opportunities.
How can content creators foster an "audience of engaged readers" on the MSN platform through their published content?
Producing content that resonates with the MSN audience, encouraging active participation and discussion, and nurturing a loyal community of readers can help build a highly engaged following on the platform.
In what ways can content creators leverage the "lifestyle" and entertainment-focused nature of the MSN platform to their advantage?
Aligning the content's tone, topics, and visual elements with the MSN audience's interests and consumption habits can help ensure the content seamlessly integrates into the platform's overall user experience.
What "summary" metrics and data points should content creators track to measure the success and impact of their MSN-published content?
Key performance indicators like pageviews, time on page, bounce rate, and social engagement can provide valuable insights to help creators understand the content's reach, relevance, and overall effectiveness on the MSN platform.
How can content creators stay up-to-date with the latest content trends and best practices for publishing on the MSN platform?
Continuously monitoring industry developments, platform updates, and evolving audience preferences can help creators adapt their content strategy to align with the most current and effective practices for the MSN platform.
What "technical" considerations should content creators address to ensure their MSN-published content is optimized for performance and discoverability?
Factors like page load speed, mobile optimization, and structured data markup can significantly impact the technical performance and visibility of the content on the MSN platform, requiring careful attention and optimization.
How can content creators ensure a "diverse" range of content formats and topics are represented in their MSN publishing efforts?
Diversifying the content offerings, from written articles to multimedia formats, and covering a breadth of relevant topics can help appeal to the varied interests and preferences of the MSN audience.
What strategic planning and execution is involved in the "launch" of new content on the MSN platform?
Developing a comprehensive launch plan, including pre-promotion, cross-platform distribution, and ongoing monitoring and optimization, can help ensure the successful introduction and adoption of new content on the MSN platform.
How can content creators monitor and analyze the "readership" and engagement data for their MSN-published content to inform future strategies?
Closely tracking metrics like pageviews, time on page, and social shares can provide valuable insights into the content's resonance with the MSN audience, guiding future content development and optimization efforts.
What "additional information" or resources should content creators provide to enhance the value and user experience of their MSN-published content?
Offering supplementary content, such as related articles, downloadable guides, or external references, can help readers find additional information and further engage with the creator's expertise and offerings.
How can content creators ensure a seamless "landing" experience for readers navigating from the MSN platform back to the creator's own website?
Optimizing the transition and user experience between the MSN-published content and the creator's website can help retain reader interest and encourage further exploration or conversion.
What role do "subscribe" opportunities play in building a loyal, engaged audience for content published on the MSN platform?
Providing clear and compelling calls-to-action for readers to subscribe to the creator's content, updates, or other offerings can help foster a dedicated following and drive long-term engagement.
How can content creators "foster" a sense of community and two-way interaction with their MSN audience through the published content?
Encouraging reader participation, responding to comments, and incorporating user-generated content can help establish a more personal, engaging, and mutually beneficial relationship with the MSN audience.
In what ways can content creators leverage the "coverage" and visibility provided by the MSN platform to enhance their overall brand presence and recognition?
Having content featured on the high-authority MSN platform can lend significant credibility and exposure to the creator's brand, potentially leading to increased awareness, trust, and new opportunities.
What "respectful" considerations should content creators keep in mind when publishing on the MSN platform to maintain a professional and trustworthy image?
Adhering to platform guidelines, avoiding any controversial or divisive content, and maintaining a consistently objective, informative, and constructive tone can help ensure the creator's content is well-received and respected on the MSN platform.
How can content creators strategically integrate their "logo" and branding elements within their MSN-published content to reinforce their identity and build recognition?
Thoughtfully incorporating the creator's logo, visual identity, and branding elements can help establish a cohesive and memorable presence for the content on the MSN platform, further strengthening the creator's brand association.
What role does "scroll" behavior and user engagement play in the success and optimization of content published on the MSN platform?
Analyzing how readers interact with and consume the content, such as scrolling patterns and engagement levels, can provide valuable insights to help creators refine and optimize their content for maximum impact on the MSN platform.