How To Outsource SEO | Brandoze SEO Outsourcing
Unlock Your Business Potential: Outsource SEO Services with Top-Rated SEO Outsourcing Companies for Maximum Results
Are you tired of spinning your wheels trying to boost your website's search engine rankings?
Maybe you've dabbled in SEO but can't seem to crack the first page for your most important keywords.
Or perhaps the mere thought of keyword research and backlink building makes your head spin. Don't worry, you're not alone!
Search engine optimization is a complex beast that requires serious time, effort and specialized expertise.
That's why more and more businesses are choosing to outsource their SEO needs to experts who eat, sleep and breathe this stuff.
This comprehensive guide will show you how to find and work with the right SEO partner to drive more qualified traffic and take your online presence to new heights. Let's dive in!
What is SEO Outsourcing and Why Does it Matter?
Before we get into the nitty-gritty, let's cover the basics.
SEO outsourcing simply means hiring an external company or freelancer to manage your search engine optimization activities instead of handling it all in-house.
The SEO provider essentially becomes an extension of your marketing team, executing an ongoing strategy customized for your specific business goals.
And why does SEO matter so much these days?
Well, over 90% of online experiences now begin with a search engine like Google.
If your website doesn't rank on the first page for relevant keywords, you're basically invisible to the vast majority of your potential customers.
Effective SEO is the key to driving more unpaid, organic traffic consisting of people actively looking for your products or services.
Why Should You Outsource SEO Instead of Doing it In-House?
While some larger companies have the resources to build a full-fledged, in-house SEO team, that's simply not feasible for most small to medium-sized businesses.
Outsourcing your SEO makes sense for several reasons:
- Access to Specialized Expertise - SEO is a multidisciplinary field that encompasses everything from technical website audits to content creation to link building and more. Working with an agency gives you access to a whole team of diverse experts.
- Stay Ahead of Algorithm Updates - Google's ranking algorithms are constantly evolving to provide better search results. Reputable SEO agencies invest heavily in ongoing training to keep up with hundreds of annual updates that could impact your online visibility.
- Save Time and Money - Building an in-house team requires recruiting, training, paying salaries/benefits and providing ongoing education. Outsourcing is often much more cost-effective while freeing you to focus on running your core business.
- Benefit From Existing Tools & Processes - Top SEO outsourcing companies leverage cutting-edge software tools and proven, battle-tested processes honed from years of experience across countless campaigns. You'd struggle to match these capabilities alone.
- Gain a Fresh, Objective Perspective - An outside SEO partner can take an unbiased look at your website and marketing efforts to identify strengths, weaknesses and opportunities you may have overlooked.
The Telltale Signs It's Time to Outsource Your SEO
Not sure if you really need to bring in the hired guns yet? Here are some common indicators that outsourcing SEO could be a wise investment:
🚩 Your website is struggling to rank for keywords that matter most to your business
🚩 You're too busy actually running your business to properly focus on SEO
🚩 Your in-house SEO efforts simply aren't moving the needle
🚩 You want to scale your digital presence but lack the internal resources
🚩 You're looking to launch an aggressive SEO push but have limited prior experience
If any of those yellow flags ring true for your current situation, strongly consider partnering with a reputable SEO outsourcing provider.
What to Look for in an SEO Partner (And Red Flags to Avoid)
Not all SEO agencies and freelancers are created equal. To get stellar results while protecting your brand's reputation online, you need to carefully vet potential partners. Here are some key traits to look for:
✅ Proven Track Record of SEO Success - Look for case studies and testimonials showcasing significant ranking improvements and traffic/lead growth for past clients similar to your business.
✅ Transparent Pricing & No Contract Lock-Ins - Steer clear of shady agencies that require long-term contracts or use intentionally vague pricing structures. You should know exactly what you're paying month-to-month.
✅ Customized Strategies, Not One-Size-Fits-All - The best SEO providers take a personalized approach based on your unique business objectives, industry landscape and target audience.
✅ Ethical White Hat Tactics Only - Any agency promising overnight ranking miracles or pushing black hat schemes like keyword stuffing should be an automatic no-go. Sustainable SEO takes patience.
✅ Clear, Consistent Communication & Performance Reporting - You deserve a partner who stays in constant communication, sets clear expectations upfront, and provides comprehensive monthly reporting on your campaign's progress.
🚩 Beware of Rock-Bottom Pricing - As the old adage goes, you get what you pay for. Prices that seem too good to be true often are, resulting in low-quality work or straight-up scams.
When evaluating potential outsourcing partners, don't be afraid to ask lots of questions upfront about their specific processes, team structure, pricing models and previous results.
The right fit will be fully transparent and have no issue providing detailed info to earn your trust.
As a shameless plug, I highly recommend checking out Brandoze, the #1 rated SEO outsourcing company that ticks all those boxes and more!
Services to Consider Outsourcing (And Which to Keep In-House)
The world of SEO involves a wide range of services and tactical initiatives.
You may opt to outsource your entire SEO program or just specific components based on your capabilities and budget, such as:
- Technical website SEO audits
- Keyword research and targeting
- On-page optimization (titles, content, etc.)
- Off-page optimization (link building, citations, etc.)
- Content creation (blogs, videos, etc.)
- Local SEO optimization
- Performance tracking and reporting
While it often makes sense to outsource labor-intensive activities like content creation and link building, you may wish to keep higher-level strategy and oversight in-house.
This could include defining target keywords, approving content topics/angles, and monitoring performance analytics.
Finding the Right Outsourcing Partner for Your SEO Needs
Ready to start shopping around for the perfect SEO outsourcing match? Here are some tips to find and vet potential providers:
- Read reviews & case studies from past clients in your industry
- Ask about their specific team structure and areas of expertise
- Get pricing details upfront for various service packages
- Inquire about their process for strategy, execution & reporting
- Check if they offer any sort of performance guarantees
- Ask how they measure success and determine ROI
- See if they specialize in any specific search engines or tactics
- Learn more about their content creation process and capabilities
- Find out turnaround times for common deliverables like audits and reports
Don't simply go with the cheapest option.
Take the time to thoroughly evaluate customer service, communication styles and overall professionalism across a few top contenders before making your choice.
Maximizing Your SEO Outsourcing Success
Even with an awesome partner handling most of the heavy lifting, properly setting expectations and maintaining involvement is crucial for getting the most bang for your SEO buck.
Keep these tips in mind:
- Be patient and reasonable with timeline expectations - SEO is a marathon, not a sprint
- Promptly provide all requested info, assets and feedback from your partner
- Monitor and understand the reports, don't just skim over them
- Communicate any major website or business changes that could impact SEO
- Stay up-to-date on your campaign's performance and provide input/direction
Working together as a team while respecting your partner's expertise will yield the best results.
Just don't treat them like a genie who can magically summon #1 rankings anytime!
Key Takeaways on Outsourcing SEO
The ever-changing, complex world of SEO is not for the faint of heart.
For most businesses, outsourcing to a knowledgeable, experienced partner is the best path to consistently showing up in those coveted first page spots and expanding your brand's digital footprint.
Just remember:
🌟 Research prospective providers thoroughly for transparency, case studies & tailored strategies
🌟 Clearly define expectations, roles and an open communication cadence upfront
🌟 Focus on working collaboratively, not just handing off the entire process
🌟 Be patient and reasonable when expecting results, as sustainable SEO takes considerable time and effort
Follow those guidelines and you'll be well on your way to leveraging the awesome power
FAQ About SEO Experts
What are the benefits of outsourcing?
The main benefits of outsourcing include access to specialized seo expertise, the ability to stay ahead of algorithm updates, saving time and money compared to an in-house team, benefiting from existing seo tools and proven processes, and gaining a fresh, objective perspective on your online presence.
Why should I outsource SEO specifically?
Outsourcing seo to an experienced seo service provider allows you to tap into a team of seo professionals with deep technical seo and content marketing knowledge.
They utilize specialized seo tools and seo strategies to drive better seo results than most businesses can achieve in-house. Outsourcing seo frees you to focus on core business operations.
What should be on my SEO checklist when vetting companies?
When evaluating potential seo outsourcing partners, your seo checklist should include checking for a proven track record of ranking and traffic success, transparent pricing without long-term contracts, customized seo campaigns (not one-size-fits-all), use of only white hat seo tactics, clear reporting on seo activities and seo work performed.
Should I work with an SEO agency or individual consultant?
Both seo agencies and seo consultants/freelancers can potentially be a good seo outsourcing partner.
Agencies provide a broader team with diverse seo expertise, while freelance seo specialists offer more personal attention. Evaluate which option best aligns with the services you need and your budget.
What are the key benefits of working with SEO agencies?
The top benefits of partnering with reputable seo outsourcing companies and digital marketing agencies include their extensive seo experience across industries, a dedicated team handling all aspects of seo, robust seo tools and data access, wide range of service offerings, and overall economies of scale.
What different types of SEO services are there?
The main types of seo to potentially outsource include technical seo audits, keyword research, on-page seo optimization, off-page seo like link building, content creation for blogs/videos, local seo optimization, analytics integration, and performance reporting.
Can I outsource just specific areas of SEO?
Absolutely. While full-service seo outsourcing is an option, many businesses choose to outsource just specific seo tasks or types of seo work based on their in-house capabilities and budget.
Popular seo components to outsource include content creation, link building, local listings management, and website migration.
What if I want to resell SEO services to my clients?
For marketing agencies, freelancers and web professionals, many leading seo companies offer white label seo reseller programs where you can rebrand their services under your own brand.
This allows you to easily add seo offerings without building out in-house seo expertise.
How do I choose the right SEO partner?
To find the right seo outsourcing partner, evaluate their pricing transparency, case studies/client testimonials, ability to provide customized seo rather than generic packages, and demonstrated experience actually driving seo results for businesses like yours.
Look for clear processes and open communication.
What outsourcing options should I consider?
Your main seo outsourcing options include hiring a freelance seo consultant, working with a specialized seo agency, or partnering with a full-service digital marketing agency that also offers seo services.
The ideal choice depends on your specific needs, budget, and whether you need comprehensive marketing services beyond just seo.